Journal of Marketing Analytics is pleased to present the following Calls for Papers for upcoming special issues
Advanced Marketing Analytics Using Partial Least Squares Structural Equation Modeling (PLS-SEM)
Guest Editor: Ivan Lai, City University of Macau
Yide Liu, Macau University of Science and Technology
Marko Sarstedt, Otto-von-Guericke University Magdeburg and Monash Univeristy of Malaysia
Submission deadline: November 30, 2020
The special issue is tied to the 2020 International Conference on Partial Least Squares Structural Equation Modeling to be held March 17-19, 2020 in Beijing, China.
Analytics in Sales
Guest Co-editor: Dr Ricky Fergurson, Nova Southeastern University
Submission deadline: November 30th, 2019
Read the full Call for Papers
Questions pertaining to the special issue should be submitted through the JMA editorial office or by emailing r_fergurson@live.com, anjala.krishen@unlv.edu or mpetresc@nova.edu.
Call for Special Issue Proposals
Journal of Marketing Analytics is seeking proposals for special issues on timely and exciting topics, including but not limited to:
- Marketing strategy and tactics
- Customer loyalty and lifecycle management
- ‘Big data’ and data science
- Segmentation
- Targeting
- CRM
- Data quality management
- Multi-channel marketing- Customer value modelling
For more information please see our Special Issue Proposals Guide and Special Issue Proposal Form, and please contact the Publishing Manager (listed in Contacts) with any questions.
We look forward to receiving your proposal!
Past Calls
Advertising Analytics in a Digital World
Submission deadline: July 1st, 2018
Read the full Call for Papers
Cross-Cultural Issues in Marketing Analytics
Guest Editor: Aycan Kara, Assistant Professor, Indiana University Southeast
Submission deadline: August 10th, 2018
Methods in the World of Marketing Analytics 2.0
We ask particularly for papers discussing and applying the latest methods, statistical tools and software that can be used in marketing analytics research and practice.
Guest Editor: Dr Michael Bendixen, Nova Southeastern University, Florida
Submission deadline: October 1st, 2018
Read the full Call for Papers