Journal of Marketing Analytics is pleased to present the following Calls for Papers for upcoming special issues

Digitalization and Its Impact on Contemporary Marketing Strategies and Practices

Guest Editors: Cham Tat Huei, Universiti Tunku Abdul Rahman, Cheah Jun Hwa, Universiti Putra Malaysia, Mumtaz Ali Memon, Air University, Kim-Shyan Fam, Victoria University of Wellington, Laszlo Józsa, University of Selye, Komárno
Submission deadline: 31 August, 2021
Read the full Call for Papers

Advanced Marketing Analytics Using Partial Least Squares Structural Equation Modeling (PLS-SEM)

Guest Editors: Ivan Lai, City University of Macau
Yide Liu, Macau University of Science and Technology
Marko Sarstedt, Otto-von-Guericke University Magdeburg and Monash Univeristy of Malaysia
Submission deadline: April 30, 2023
The special issue is tied to the 2022 International Conference on Partial Least Squares Structural Equation Modeling to be held October 25-28, 2022 in Beijing, China.

Read the full Call for Papers

Analytics in Sales

Guest Co-editor: Dr Ricky Fergurson, Indiana State University
Submission deadline: November 30th, 2019
Read the full Call for Papers

Questions pertaining to the special issue should be submitted through the JMA editorial office or by emailing, or

Call for Special Issue Proposals

Journal of Marketing Analytics is seeking proposals for special issues on timely and exciting topics, including but not limited to:

- Marketing strategy and tactics

- Customer loyalty and lifecycle management

- ‘Big data’ and data science

- Segmentation

- Targeting


- Data quality management

- Multi-channel marketing- Customer value modelling

For more information please see our Special Issue Proposals Guide and Special Issue Proposal Form, and please contact the Publishing Manager (listed in Contacts) with any questions.

We look forward to receiving your proposal!

Past Calls

Advertising Analytics in a Digital World

Submission deadline: July 1st, 2018
Read the full Call for Papers

Cross-Cultural Issues in Marketing Analytics

Guest Editor: Aycan Kara, Assistant Professor, Indiana University Southeast

Submission deadline: August 10th, 2018

Read the full Call for Papers

Methods in the World of Marketing Analytics 2.0

We ask particularly for papers discussing and applying the latest methods, statistical tools and software that can be used in marketing analytics research and practice.

Guest Editor: Dr Michael Bendixen, Nova Southeastern University, Florida

Submission deadline: October 1st, 2018

Read the full Call for Papers