The Journal of Marketing Analytics is pleased to present the following Calls for Papers for upcoming special issues.
Call for Papers: Special Issue on The Future of Analytics in Digital Marketing and Electronic Commerce: How Digitalization and Sustainability Affect Consumers, Firms, and Policymakers
Call for Papers: Special Issue on Aviation and Aerospace Management Analytics
Submission Deadline: March 1, 2024
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Call for Papers: special issue on “Supply Chain, Logistics & Sales Analytics"
Submission Deadline: January 15th, 2024
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Call for Papers: special issue on “Internet and Big Data in Economics and Social Sciences"
Submission Deadline: November 30th, 2023
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Call for Papers: special issue on “Marketing Analytics in Academia: Exploring Effective Pedagogy”
Submission window: June 1st, 2023 - August 31st, 2023
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Call for Papers: special issue on New Frontiers in Forecasting, Predicting, and Explaining
Submission Deadline (EXTENDED!): March 1st, 2023
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Call for Papers: special issue on "Advanced Marketing Analytics Using Partial Least Squares Structural Equation Modeling (PLS-SEM)"
Guest Editors: Ivan Lai, City University of Macau
Yide Liu, Macau University of Science and Technology
Marko Sarstedt, Otto-von-Guericke University Magdeburg and Monash Univeristy of Malaysia
Submission Deadline: April 30, 2023
The special issue is tied to the 2022 International Conference on Partial Least Squares Structural Equation Modeling which was held October 25-28, 2022 in Beijing, China.
Call for Special Issue Proposals
Journal of Marketing Analytics is seeking proposals for special issues on timely and exciting topics, including but not limited to:
- Marketing strategy and tactics
- Customer loyalty and lifecycle management
- ‘Big data’ and data science
- Segmentation
- Targeting
- CRM
- Data quality management
- Multi-channel marketing- Customer value modelling
For more information please see our Special Issue Proposals Guide and Special Issue Proposal Form, and please contact the Publishing Manager (listed in Contacts) with any questions.
We look forward to receiving your proposal!
Past Calls
Digitalization and Its Impact on Contemporary Marketing Strategies and Practices
Guest Editors: Cham Tat Huei, Universiti Tunku Abdul Rahman, Cheah Jun Hwa, Universiti Putra Malaysia, Mumtaz Ali Memon, Air University, Kim-Shyan Fam, Victoria University of Wellington, Laszlo Józsa, University of Selye, Komárno
Submission deadline: 31 August, 2021
Read the full Call for Papers
Advertising Analytics in a Digital World
Submission deadline: July 1st, 2018
Read the full Call for Papers
Cross-Cultural Issues in Marketing Analytics
Guest Editor: Aycan Kara, Assistant Professor, Indiana University Southeast
Submission deadline: August 10th, 2018
Read the full Call for Papers
Methods in the World of Marketing Analytics 2.0
We ask particularly for papers discussing and applying the latest methods, statistical tools and software that can be used in marketing analytics research and practice.
Guest Editor: Dr Michael Bendixen, Nova Southeastern University, Florida
Submission deadline: October 1st, 2018
Read the full Call for Papers
