Journal of Marketing Analytics is pleased to present the following Calls for Papers for upcoming special issues

Analytics in Sales

Guest Co-editor: Dr Ricky Fergurson, Nova Southeastern University
Submission deadline: November 30th, 2019

Read the full Call for Papers

Questions pertaining to the special issue should be submitted through the JMA editorial office or by emailing r_fergurson@live.com, anjala.krishen@unlv.edu or mpetresc@nova.edu.


Call for Special Issue Proposals

Journal of Marketing Analytics is seeking proposals for special issues on timely and exciting topics, including but not limited to:

- Marketing strategy and tactics

- Customer loyalty and lifecycle management

- ‘Big data’ and data science

- Segmentation

- Targeting

- CRM

- Data quality management

- Multi-channel marketing- Customer value modelling

For more information please see our Special Issue Proposals Guide and Special Issue Proposal Form, and please contact the Publishing Manager (listed in Contacts) with any questions.

We look forward to receiving your proposal!


Past Calls

Advertising Analytics in a Digital World

Submission deadline: July 1st, 2018
Read the full Call for Papers


Cross-Cultural Issues in Marketing Analytics


Guest Editor: Aycan Kara, Assistant Professor, Indiana University Southeast

Submission deadline: August 10th, 2018

Read the full Call for Papers


Methods in the World of Marketing Analytics 2.0


We ask particularly for papers discussing and applying the latest methods, statistical tools and software that can be used in marketing analytics research and practice.

Guest Editor: Dr Michael Bendixen, Nova Southeastern University, Florida

Submission deadline: October 1st, 2018

Read the full Call for Papers