Volume 24, Issue 3, June 2025
Table of Content
Research Article
All is (not) fair in personalized pricing: antecedents and outcomes of consumer fairness perceptions
Kimia Heidary, Helen Pluut
Research
Quantifying perceived value: a methodological proposal for strategic and practical price setting
Martin Alberto Rodriguez Brindis
Research
Unlocking value-based pricing: the moderating roles of pricing capabilities and contingency factors in B2B markets: an empirical approach
Oliver Roll, Jan Luca Geerties
Research Article
Examining price variation sensitivity with surveys and the relevance of Weber’s law
Ronald B. Larson, Anna Tauscher
Research Article
Decrease the price now, increase it later: a novel approach to demand learning and dynamic pricing of new experiential products through the lens of construal level theory
Ariit Sengupta, Amit Kohar, Himanshu Rathore, Suresh K. Jakhar
Research Article
Ethicality of online dynamic pricing: an empirical investigation of consumer perception of ethical risks
Corina Paraschiv, Nawel Ayadi
Research Article
Price optimization in supply chain agreements: a comparative analysis of buyback and put option contracts for inventory risk management
Mehran Farzadmehr, Ata Allah Taleizadeh, Park Thaichon
