Volume 27, Issue 2, May 2024
Table of Content
Design, Branding and Marketing: Experience and Value Creation in Design, Branding, Marketing, Corporate Reputation and Identity
Publisher Correction
Publisher Correction: Design, Branding and Marketing: Experience and Value Creation in Design, Branding, Marketing, Corporate Reputation and Identity
Katelijn Quartier, Ann Petermans, T. C. Melewar, Charles Dennis
Editorial
Design, Branding and Marketing: Experience and Value Creation in Design, Branding, Marketing, Corporate Reputation and Identity
Katelijn Quartier, Ann Petermans, T. C. Melewar, Charles Dennis
Original Article
A Balancing Act: Mediating Brand and Local Authenticity in Localised Retail Design
Zakkiya Khan, Raymund Königk, Chrisna du Plessis
Original Article
The Realms of Participation in Visual Identity Design
Catarina Lelis, Elizete de A. Kreutz
Original Article
Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space
Maaike Mulder-Nijkamp, Mendel de Kok, Viktor Klassen, Wouter Eggink
Original Article
Designing for valuable in-store experiences: what to consider in practice
Servais Elisa, Quartier Katelijn, Vanrie Jan
