Optimizing Sustainable Business Growth: Harnessing Revenue Diversification with Strategic Revenue Management

In the dynamic landscape of modern business, the pursuit of sustainable growth is a paramount objective. One strategy that proves instrumental in achieving this goal is the artful combination of revenue diversification and strategic revenue management. This holistic approach not only enhances financial resilience but also positions a business for long-term success in an ever-changing market. Accordingly, this special issue aims to explore strategies and implications for optimizing sustainable business growth through the combination of revenue diversification and strategic revenue management. In a world where businesses are confronted with evolving consumer preferences, regulatory changes, and global challenges such as climate change, revenue diversification and strategic revenue management emerge as powerful tools to achieve sustainability across multiple dimensions.

This special issue will uncover the stimulus for optimizing sustainable business growth through revenue diversification, with the objective of profit maximization, performance enhancement, and meeting the SDGs with strategic revenue management. It will cover multiple disciplines such as management science, marketing, human resource management, economics, information technology, analytics, and finance and accounting. The objective of this special issue is to explore the most recent practical and theoretical developments around sustainable business growth using revenue diversification with strategic revenue management. To consider the opportunities, practices, challenges, and models of sustainable business in all the different industries from food to apparel, wholesale to retail, grocery to luxury items, telecom to electronics, etc, which can improve the economy as well as the environmental health of the nation are the focus of this special issue.

Topics of interest include but are not limited to the following:

  • Challenges of new strategic revenue models for sustainable business growth
  • Circular Economy and revenue diversification
  • Green Manufacturing
  • Sustainable revenue business growth models
  • Green finance
  • Income diversification
  • Consumer behavior and Customer relationship management
  • Sustainable tourism and revenue diversification
  • Marketing, segmentation, and channel management
  • Impact of revenue diversification on production and operations management
  • Economics of revenue management
  • Human Resource Management and opportunities for sustainable practices
  • Revenue performance measure and evaluation
  • Yield or revenue optimization
  • Risk and investment strategies
  • Restaurant industry, strategic revenue management, and revenue diversification
  • Revenue diversification issues in the hospitality and tourism sector
  • Challenges and Opportunities of Sustainability & revenue diversification in the retail sector

The lists of themes are meant to define the broader context of the special issue. We welcome a diversity of research on the topic. However, it is expected that the articles exhibit their impact on the special issue topic.

Submission of abstracts
Abstracts should be submitted to ngngupta@gmail.com.

The title line of the e-mail must be labeled as follows: JRPM – Sustainable Business through Revenue Diversification.

The abstracts should have 300-400 words and include the following:

  • Title of the proposed paper (essential)
  • Contributing authors and contact details (essential)
  • Purpose of the proposal (essential)
  • How does the proposal article align with the aims and scope of the journal
  • Main findings (if appropriate)
  • Research methodology (if appropriate)
  • Theoretical contribution (if appropriate)
  • Type of paper (i.e., research, practitioner, etc.)
  • Utility value for practitioners or industry (essential)
  • Five keywords

Important Dates:
Submission of Abstract: 15th June 2024
Decision on Abstract: 05th July 2024
Full Paper Submission: 05th September 2024
Reviewer's Decision: 10th October 2024
Submission of revised paper: 10th November 2024

Guest Editors:
Dr. Sujata Khandai
Amity University Uttar Pradesh, India
Email Id: skhandai@amity.edu

Dr. Neha Gupta
Associate Professor
Amity University Uttar Pradesh, India
Email Id: ngngupta4@gmail.com
Contact No.: +91-9205255043

Read the full Call for Papers here.